As a landlord, you know how important it is to market your property. If you don’t market your business, no one will notice it. However, anyone can throw up a few pictures on Zillow and call it a day. How can you know if you’re marketing your property correctly?
Strong marketing campaigns require time, effort and plenty of know-how. Landlords must not only be able to take photos and write detailed listings, but also understand their audience. Sadly, landlords who don’t take marketing seriously attract few responsible tenants.
Whether you work with a property management company or take on the task yourself, you should put some thought into marketing your property well. Here are some ways you’ll benefit and grow your business if you do.
Why Marketing Your Property is Essential
Increase Your Property’s Visibility
Typically, posting your available rental units on one website isn’t enough. Prospective renters look for properties on a variety of platforms. That means you need to market your property by meeting them on a variety of platforms. First, make sure it’s visible on a multitude of sites like Trulia, Hotpads, and Zillow in addition to other locations. You also want to describe your property accurately in your listing. What amenities do you offer? What makes your property stand out? Have you updated all the appliances in your units? Is there a pool or tennis court on the property? Are there attractions nearby like entertainment venues, restaurants and shopping centers? You should mention anything that renters might be looking for. This way, if they search for it online, they can find your property easily. The more tenants you attract, the more you’ll increase profits.
Attract Serious, Qualified Tenants
Marketing your property correctly is all about making connections. Your goal is to match your units with the right tenants. This usually includes responsible people who live (or plan to live) in the area and can afford your rent prices. However, attracting serious tenants also involves knowing their needs. Are there a lot of families in your area, or does it primarily attract business professionals and students? Who are you trying to reach? Busy individuals might benefit from digital marketing strategies such as virtual tours (78% of landlords say that virtual options helps them reach qualified tenants).
Ultimately, the goal is to imagine the person sitting behind a screen looking at your property. Pretend that you’re speaking to them directly in your listings.
Present Your Business Professionally
Marketing your property correctly makes you appear professional. It shows that you know the business well and put effort into making it successful. Furthermore, it illustrates how well you know your tenants.
Being more professional could mean purchasing a high quality camera to take clear, well-lit photos, or hiring an expert property management company. Much of the time, landlords benefit from extra support. Property management teams have already perfected their marketing approach to increase success. Collaborating allows you access to expertise you wouldn’t have access to otherwise. Regardless of which path you choose, being professional requires that you market your property with care.
Partner with All County Denver South to Market Your Property
If you need a property management company in Denver, look no further! All County Denver South Property Management is here to help property owners have confidence in the quality of their tenants and the security of their property through knowledgeable and trustworthy property management services. From managing tenant relationships to lease enforcement, we look forward to working with you to see how your investment can be a long-term, stress-free asset. For a complimentary quote, or to learn more about marketing your property, call us at (720) 664-4550.